Online & Digital Strategy of the Year

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THE CRITERIA:

This category considers digital initiatives and strategies that have been put in place by a merchant and that have added value to a merchant's business since January 2019, whether through online sales channels, digital monitoring, data usage that has actively proven to increase turnover. This can include websites, digital sponsorship, social media targeting and investments in existing digital platforms.

Nominations should include:

The initial aim of the initiative and how it was implemented
How they have increased sales or encouraged repeat purchasing
Figures to show how it has been successful to date and whether the project has fulfilled its initial aims
Where possible, links to the digital initiative & strategy concerned should be included so judges can visualise for themselves.

GUIDANCE

Entries must be between 500 to 850 words, any words over 850 will be discarded.

ENTRY DEADLINE FOR NOMINATIONS IS FRIDAY 20th NOVEMBER 2020

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